As a joint venture between St Andrews Brewing Company and the Links Trust, we needed to develop a design direction that was connected with the packaging style we have developed over time for StABCo while at the same time was a unique and memorable expression for the product itself.
To do this we took reference from historic typographic styles, married them together with the Tom Morris Bar and Grill cameo and colourways, and mixed in St Andrews Brewing Company identity elements. The result is a packaging design that's at once grounded in classic aesthetic and undoubtably contemporary.
