The Natural Group are manufactures and distributors of The Natural range of premium quality natural magnetic and herbal therapeutic products. Based on the Gold Coast, Australia, the business previously sold one product line but had developed a range of ones that they needed brought to market under the new brand name.
Unlike most players in the natural therapies sector, the client wanted a clean, crisp modern feel to their new visual branding. No fern leaves or whimsical typefaces. The other criteria was simple - make it blue/green, reminiscent of the Pacific Ocean at the Gold Coast when the company is headquartered.
With the logo and identity agreed, we worked with the client to develop a suite of products, from herbal supplements to magnetic therapy kits. All of them needed to visually work together as stand-alone products or as a suite.
Our consultation extended through to packaging design and oversight of their production in China, developing the new brand website and marketing campaigns to drive uptake, as well as being commissioned to provide creative direction for a series of short documentaries that demonstrated the effectiveness of the product.
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