Packaging design

Website

Advertising campaign

Copywriting

Brochures and print collateral

Built environment design

Photography and still image

3D visualisation

Recreating a lost Antarctic treasure

In February 2007, after almost a century entombed in thick ice beneath Shackleton's expedition hut in Antarctica, three crates of long lost whisky were discovered. In 2012 the first edition of the recreation - Mackinlay's “Enduring Spirit” - was released in a limited edition quantity of just 50,000 bottles.

But it proved so popular that the following year the client Whyte & Mackay decided to produce a second edition and production run of 100,000 bottles. As part of its release, a suite of design elements was required, including packaging, messaging materials, a website and travel retail displays across Europe, the Middle East and India. Over the course of nine months, these elements were developed, refined and finally produced.

A dedicated microsite was also developed that allowed viewers to discover both the whisky’s original journey along with the crew of Shackleton’s expedition and the story of its subsequent discovery and re-creation. And as a final footnote to the Enduring Spirit’s journey, the packaging itself became the recipient of the prestigious Chairman’s Award at the First Annual Drum Design Awards in London.

LOADED DOG

Marketing for business success is no longer optional.

The world now really is too small, too fast, too tuned in to afford staying on the sidelines. Competition is fierce and getting ahead is difficult.

Partnering with you to see your way through is what we do.

tonyr@loadeddogagency.com

07799360136

We operate a virtual office – it's more economical, more environmentally beneficial, gives us greater flexibility, and means we meet where it suits you.

Registered Office - Loaded Dog Agency Ltd 71-75 Shelton Street Covent Garden London WC2H 9JQ

GDPR, Privacy policy and terms and conditions