Whyte & Mackay
Product branding, design and launch
Brochures and print collateral
Photography and still image
Recreating a lost Antarctic treasure
In February 2007, after almost a century entombed in thick ice beneath Shackleton's expedition hut in Antarctica, three crates of long lost whisky were discovered. In 2012 the first edition of the recreation - Mackinlay's “Enduring Spirit” - was released in a limited edition quantity of just 50,000 bottles.